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REF : KATO/CIRCULAR/AUGUST-24/4
DATE : 8th August, 2024
TO : All KATO Members
Dear Member,
REQUEST FOR DESTINATION PACKAGES – NICHE EXPERIENCES
We are in receipt of a request from KTB seeking ready to sell compelling discounted packages (not rack rates) for use in the various promotional campaigns the Board will be engaged in.
All the relevant details are provided in the email below and any interested members wishing to participate or seeking more details should contact:
Peres Atira – patira@ktb.go.ke with a copy to:
Margaret Kamau – mkamau@ktb.go.ke and
Fiona Ngesa – fiona@ktb.go.ke
Kind regards,
Fred Kaigua, ACIArb, CPM (MTI)
CHIEF EXECUTIVE
Dear Trade Partner,
Warm greetings from the Kenya Tourism Board.
Hope this email finds you well.
Over the years KTB has executed various marketing initiatives geared at promoting the destination to various audiences.
For the 2024/25 financial year, KTB will be participating at various local and international events as well as execute marketing campaigns across the globe. We require the industry’s support in providing ready to sell compelling discounted packages (not rack rates) for promotion which will require regular updates from your end as we go along (KTB will confirm if the packages have been curated and are discounted away from the usual campaign packages).
The packages will be targeted at the regional and international market. Some of the unique packages we anticipate to receive in addition to the regular packages include e.g. Farm tours, Ecotourism, heritage tours , sports tours (athletics, golf etc), mountain climbing, kitesurfing, trekking, cultural tours, urban tours etc.
The packages should showcase various destinations within Kenya which will be housed in a central location (landing page) for promotion purposes and can range from day trips, weekend getaways to 15 days holiday and beyond.
Kindly include the below criteria elements when sending the packages through:
· Possession of valid Business and TRA Licenses
· Association Membership number
· Operational history exceeding two years
· Demonstrated track record in organizing successful regional and international tourism packages
· Capacity for innovation in crafting captivating tour packages that showcase Kenya’s unique attractions
· Extensive network and influence within regional and international tourism markets
The packages should be sent in an excel spreadsheet with the below details:
• Logo of the company in landscape
• Package title
• Package rating (Between 0 & 5; 5 being luxury)
• Image to represent the package (High Resolution)
• Extra Images of the package for the Gallery
• Price of the the package
• Small write up of the package
• Region and County of the package
Besides the general travel packages, we also need packages for niche experiences such as : –
1. Heritage and Historical Tours ( focusing on museums, pre-historic sites, UNESCO world heritage sites, Nairobi heritage walking tours, and historical attractions among others)
2. Sports tourism e.g. Run with the Champions (our sports men and women….) etc
3. Tours around Film, Fashion and Food(Culinary Tours)
4. Adventure Experiences in known and less known destinations such as Northern Kenya
5. Immersive Cultural Experiences and Farm Tours
These can be existing packages or newly curated packages that can be promoted under #MyKenyaBucketlist Campaign and linked back to your website. They number of days could range from half day and full day to multi-day experiences.
To participate send your packages to Peres Atira, email address: patira@ktb.go.ke with a copy to mkamau@ktb.go.ke and fiona@ktb.go.ke
Looking forward to hear from you.
Kind regards,
Kenya Tourism Board – CRM & Partnerships