Global trends of consumers and tourists are demanding socially and environmentally responsible products, particularly in eco sensitive destinations such as Africa. In over saturated safari tourism markets throughout the continent, local brands and businesses are becoming more competitive to win market share.
A business with demonstrated policies and procedures, independently verified and audited by Internationally recognized certification schemes gives companies a competitive advantage while increasing their operational efficiencies, saving money and leaving a more positive impact on the communities and regions they operate in.
Addressing sustainability leads to the conservation of natural resources, protection of cultural heritage & community development. Sustainable certifications not only provide opportunities for brands who engage, market wide adoption rate in each region provides competitive destination marketing advantages.
Green Tour Kenya is a European Commission funded project under the Switch Africa Green Programme Phase II In collaboration with: ECEAT, Ecotourism Kenya, Travelife, Kenyan Association of Tour operators, ABTA - The UK Travel Association, Centre for Sustainable Consumption and Production (CSCP).
African tourism standards, trainings and tools supporting tour operators and their suppliers towards overall resource efficiency, reduced GHG emissions, poverty alleviation and CSR in the tourism value chains. Tourism associations provide member support services / standards to “green” their members (supply chain).
Tourism companies & local communities will profit from complying to growing market demands, higher quality products, a cleaner environment and more stable, responsible and attractive tourism destinations. Tourism company employees will obtain better labour conditions increasing efficiency and profitability. Associations provide additional benefits to members.
Contact for Kenya: Grace Nderitu at Ecotourism Kenya (firstname.lastname@example.org)
Fred Kaigua at KATO (email@example.com)
Contact for Africa: Melissa Foley at Travelife (firstname.lastname@example.org)
Contact for Europe: Naut Kusters (email@example.com)